how long are cinema adverts showcase

We do receive a high volume of e-mails and so cannot guarantee an individual response to all communications. Many brands have, understandably, been wary of investing money in movie ads right now with crowds thin. Good clean and up to date cinema, but.. Revenue impacts the experiences featured on this page. A static ad can also work for screen advertising. The captive cinema audience doesnt multi-task, setting this advertising strategy apart, as 92% of people are doing something else while watching TV. Still, many of the other reasons that movies are attractive remain, such as: Cinema advertising is moderately priced. Millennials are social by nature and love to share opinions and information on their purchases: Millennials are an elusive group that can be hard to reach. Owing to this, Cinema advertising has higher impact than TV Advertising and has a better recall. Because of their mood, the forty-foot screen and engaging and entertaining preshow before the movie starts . Engage people in your local community. Cinema's appeal is so much broader than the film being projected on to the . But the reviews cant all be raves. It could be the first year since 2019 that most theaters stay open all year, barring any unforeseen COVID-19 hiccups. 9 Why are cinema audiences more engaged than TV audiences? Unsurprisingly, UK cinema ad spend collapsed in 2020, down 80% compared on 2019. A 1-minute TV ad would cost between $10,000 to $20,000. Invalid log in details. Your reset email should be with you shortly - remember to check your Junk folder. Wealso maintain a dedicated, in-house creative department that will collaborate with you to craft clear, compelling messaging and stunning visuals for your slides. Advertising your business or product at Showcase is a great opportunity to grab attention in an impactful and dramatic way. These cookies can be used to store information about you or your device (computer, tablet or mobile) which can be used to present you with a more personalised web experience. DCMs marketing director Zoe Jones talks about the findings of their latest research project looking at the effectiveness of cinema advertising. Become part of the Screenvision Media pre-show. This article will provide an overview of the length of cinema adverts, and explore what type of adverts are used in cinemas. Cinema advertising or theatre advertising involves advertising in the multiplex chains and the single screen theatres playing movie shows. If you show people an unbranded still from an ad, three times as many cinemagoers will actually recall which brand it is for when compared with TV viewers. The most popular format is pre-movie commercials on the big screen, but you can also buy displays and posters in the lobby. Advertisers too are keen to see a return to huge opens as they cannot usually gain a big enough foothold on VOD platforms. Audiences go to the movies to enjoy the experience and get lost in the story. Do get in touch withMyHoardingsto get a complete picture of the advertising rates in movie theatres. How to Recharge Vodafone (Fast and Secure), Frequently asked questions about Virgin Company, Frequently asked questions about Vodafone, Who is the actress in the tena lady advert, What's the song on the new Mcdonald's advert - 2023 Update, What is the music on the kia advert -2023 update. Yes, they do. 2015 is set to be a remarkable year for cinema, with a huge array of big screen content ready to satisfy all audiences. That said, heres a good estimate of what itll cost to book a screen for your video ad:7. Whether you are looking into mall advertising, bar advertising, or stadium advertising, we have you covered with all the information you need to get your place-based media campaign up and running. What is causing the plague in Thebes and how can it be fixed? Cinema screens have a deeper impact on the audience because of the larger-than-life factor. Millennials are the most influential demographic in the marketplace in terms of purchasing power, and with 72% of all millennials as regular moviegoers, cinema provides the perfect landscape for the most effective ads, 40 Foot Solutions has helped dozens of brands tell organic stories on the big screen by providing context and creativity for effective ads. They are generally 15- to 30-second ads that play before the show, when people are still filtering into their seats but before the previews begin. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. A type of out-of-home advertising, it uses various technologies and appropriates various locations within movie theaters to feature advertisements across a variety of formats, from static posters to digital and video ads. You can run the static ad with sound or without it. 2020 True Impact Media Buying Platform. Also, sincecinema advertisingincludes both the audio and the visual medium for communication, audiences register the brand messages loud and clear. In todays complex media climate, people are consuming video differently. Therefore, through in-cinema advertising, you can register a sizeable number of brand impressions among the audiences. Lets take a closer look at that now. My disabled girlfirend would like to know thank you The annual Awards, now in its fifth year, recognise and honour the best examples of cinema advertising over the past 12 months, celebrated at a . Why is it indigenous music is important in our culture? Bought tickets online , pulled up to park the car and my son needed to use the toilets badly , so i told him to run in and we would meet him in 2 mins , he came back out and staff said they wouldnt let him in because he didnt have a ticket or wasnt buying anything, so i ran in ahead of my wife to tell them we had bought online , Nicola the staff member stopped us again to tell us that they couldnt let us in because of new guide lines , so had to again wait till my wife gave them ticket details ,,,, then when my son had just got in was asked to shout him back to give age details for the movie , luckily my wife had his ID in her bag ,,,,, pretty poor show of service , felt pretty unfriendly before we even got into the movie use of toilets should be a basic human right, Awful experience. Netflix too has spent vast amounts to, Additionally, only the largest creators that also own distribution channels can benefit from digital-first distribution, with much of the supposed success of even Disney. What might change, however, is the length of time between theatrical and VOD releases, which could shorten from around nine weeks to five or six. The moviegoing audience is driven by millennials -. This is my local cinema but was never the most comfortable and would prefer to travel to other cinemas. We ask guests to not bring in large bags with them, and to not wear fancy dress masks or bring replica weapons with them to the cinema. 4-6 minutes The best cinema ads of 2021 Digital Cinema Media has picked five of the best cinema ads of 2021 - so far - in celebration of the return of the big screen September is usually when we celebrate the best cinema ad campaigns of the past year and reward the media agencies behind them with trophies and a fantastic party. Movie theaters and cinema advertising vendors are so eager to draw people in after a disappointing couple of years that they will likely negotiate on anything, including price and commitments. We consider all comments to review and improve our levels of service and facilities. For more information contact Screenvision Sales at 1-800-724-MOVIE (6684) or visit Screenvision.com. For audiences, the strength of cinema and cinema advertising lies in an irreplicable communal experience. Cinemas appeal is so much broader than the film being projected on to the screen. Brands that want to advertise with the latest Marvel movie or other franchise action film may have to pay a bit more. The seats are excellent and at the same price as before. For his part, Jain believes that one of the biggest pandemic aftershocks for cinema and the brands that prop it up may come from a lack of supply, rather than demand. Conducted by Hall & Partners, this study looked at the effectiveness of cinema advertising to help us better understand how cinema is adapting in todays changing media landscape. Year-to-date receipts are up to almost $3.2 billion, and the year is closing way stronger than it began, with a trio of superhero movies (Shang-Chi and the Legend of the Ten Rings, Venom: Let There Be Carnage and Black Widow) leading the way. From the price of the ticket to the cost of a box of Junior Mints, these days, nothing about going to the movies is cheapand that includes advertising. Surveys indicate that the movie goers consider advertisements as part of the overall movie watching experience. Advertisers usually share the advertisements in the following formats: SlidesAn image of width 2048 pixel and height 858 pixel with 300 dpi resolution.jpeg or .jpg, 3VideoA minimum of 1080 dpi resolution.mp4 or .mov. Preffered this cinema to other brands anyway but now wow awesome, This is the version of our website addressed to speakers of English in United Kingdom. Netflix too has spent vast amounts to acquire first streaming rights. Out of starting 15-20 minutes, consisting of previews, about 4-5 minutes consists of ads by different companies that are sponsoring the movie. Screen International is the essential resource for the international film industry. As new innovations in how movie theaters operate continue to develop, like touchless systems for ticketing and ordering concessions, so too will new advertising opportunities. Showcase and Showcase Cinema de Lux are owned and operated by National Amusements, Inc., a world leader in the motion picture exhibition industry operating816 screens in the U.S., U.K., Argentina and Brazil. If the market has a theater, then you can advertise there. Cast headlined byLaura Linney, Maggie Smith and Kathy Bates. Cinema audio description (AD) is a fantastic service for people with sight loss. According to the Motion Picture Association of America, three-quarters of Americans over age 2 go to the movies at least once a year, and about 24 million went to theaters each week to see a film. Films at Showcase are usually updated on a Monday evening for the following 7 days. If you come along to ODEON Kids the ads . By using this site you are agreeing to our privacy and cookie policy. While it wont be back to normal, it will be worth reaching moviegoers again as the bigger releases start generating buzz and producers stop their current strategy of releasing many movies on-demand soon after their debuts. As highlighted above, the financial incentives still favor wide theatrical releases. Marvel Trailer Placement for In-Theater Messaging What Are the Advantages of Cinema Advertising? Reject and leave site Listen to article Its cheaper than buying a billboard in the most popular locations in Los Angeles or New York or purchasing train advertising, though its more expensive than shopping mall advertising and some other smaller out of home formats. Instead, its likely that VOD has enabled a bifurcation of cinematic content creation, from the huge tentpole releases that will continue to sustain cinema chains to the new brand of straight-to-VOD releases from Blumhouse and Randall Emmett. Anxious audiences of cinema goers represent a ready market for advertisers hoping to capitalize on the appeal of the big screen. Karen Stacy, DCMs chief executive of cinema sales house, argues that the commercial success of Godzilla vs Kong will hasten any return to normality. | Here are a few of the biggest drawbacks:2. Are you trying to target your audience with local advertising? Below are more details on the type of advertising we could help you with: Please contact Pearl & Dean Advertising, Corinthian House, 279 Tottenham Court Road, London W1T 7RJ or contact Paul Murphy on 07876 381 385 or by emailing [emailprotected], Please contact Pearl & Dean Advertising, Corinthian House, 279 Tottenham Court Road, London W1T 7RJ or contact Paul Murphy on 07876 381 385 or by emailing[emailprotected], Please contact Lynn at Premier Rolls by emailing [emailprotected]. The movies are different. Have Questions? Other than the J2K format, a few other movie theatres make us of the UFO ad format. Casual corporate dress (exception of client facing employees), Companywide movie event on a quarterly basis (NY locations only), Employee discounts across a variety of products and services. Movies. This may be increased if the movie is new or guaranteed to draw massive crowds, like most franchise films, or if there are extra policy trailers for things like D-BOX or 3D. This cookie is set by GDPR Cookie Consent plugin. The results were conclusive, indicating that cinema is working in a very different way to any other media, with ads watched in the cinema being processed by the brain more consciously, proving a much more powerful and emotionally engaging medium for brands. Plus, a slew of movies openings have been pushed to next year anticipating the better moviegoing environment, including Top Gun: Maverick and Mission: Impossible 7, as well as Marvel cant-misses Black Panther 2: Wakanda Forever and Thor: Love and Thunder.. Furthermore, the video ads for in-cinema advertising in movie theatres requirecensor certification. The mindset of the moviegoer is receptive, responsive, engaged and happy. This is a turning point for the cinema industry, breaking out cinema advertising to show the bigger picture and the integral role cinema can play in a brands media plans. With True Impact Media, it can be! Engage people in your local community.We are here to helpScreenvision's local sales division is committed to helping advertisers grow their businesses with geo-targeted campaigns right in their own . Starcom is the Human Experience Company. Some brands recycle TV ads, while others prefer to make something tailored to the movie experience. Generally, the previews or trailers of movies take 15-20 minutes. Cinema advertising is the practice of movie theater advertising. The cookies is used to store the user consent for the cookies in the category "Necessary". You may be required to pay a premium for opting forcinema advertisingduring the show timings of blockbuster movies. Businesses leverage multiple marketing strategies to advertise their brands, from social media to traditional marketing. I had heard it had been modernised and have to say I was very impressed. Godzilla vs Kong has topped $300m worldwide in two weeks. By clicking Accept All, you consent to the use of ALL the cookies. The cookie is used to store the user consent for the cookies in the category "Other. So, its best to inquire with theaters directly about their rates. 7-10 minutes The best cinema ads of 2022 The annual Digital Cinema Media Awards returned for its sixth edition to showcase the very best in cinema advertising The Digital Cinema Media Awards, which is run in partnership with Campaign, made a welcome return after a two year hiatus. These cookies track visitors across websites and collect information to provide customized ads. National Amusements delivers a superior entertainment experience in cinemas around the world under its Showcase, Multiplex, Showcase Cinema de Lux and UCI brands. Our audio-described screenings bring the on-screen action to life for our guests with visual impairments. Looking for 50 or more tickets? Want to deliver your message in a different way? Subsequently, How long do cinema adverts last Odeon? Cinema advertising in movie theatres can commence only on a Friday. He is responsible for the expansion and organization of client brands OOH strategy. Necessary cookies are absolutely essential for the website to function properly. Audio description (AD) is additional commentary that explains whats happening on screen. It does not store any personal data. Showcase Cinemas UK on Twitter: @cjmpom Hi Claire, adverts are abot 20 minutes enjoy the film!. While Netflix and Amazon have experimented with shared viewing options digitally, audiences are still hungry for those in-theatre experiences. Select Accept to consent or Reject to decline non-essential cookies for this use. Many brands prefer to target big cities. This means successful cinema advertising has to be able to reach everyone, from parents dragging their kids to a Pixar flick to middle-aged adults lining up for the latest James Bond spectacle. Have you noticed this logo popping up on TV shows? Screen ads make the most significant impact and have the greatest chance of grabbing the audiences attention. Please check and try again, Please contact Pearl & Dean Advertising, Corinthian House, 279 Tottenham Court Road, London W1T 7RJ or contact Paul Murphy on 07876 381 385 or by emailing, Earn 10% rewards on tickets, snacks and drinks, 25% OFF food & Frankie & Bennys and Chiquito Restaurants**. Showcase and Showcase Cinema de Lux are committed to providing you with the ultimate film-going experience. The great news is, right now, any of this should be negotiable. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Last week, Digital Cinema Media (DCM) hosted its 2014 Upfronts event at Bafta, bringing together over 200 industry leaders to look ahead to 2015, whats set to be the biggest year for film in decades, and discuss the range of exciting opportunities available for brands to engage the diverse cinemagoing audience and how they can enhance the cinema experience both on and off screen. Cinema audiences are four times more likely to be emotionally engaged than a television audience, and those exposed to ads in the cinema are twice as likely to recall a brand compared to TV. You can get better deals when you run a campaign across multiple movie theaters or in multiple markets, if you advertise with a vendor that has a national presence. Audio description Tripadvisor performs checks on reviews. The communal experience of shared viewing regardless of the quality of the movie is something thats hard to replicate, for studios and brands alike. As opposed to the J2K format, the conversion of .jpg, .mov, or .mp4 ad formats to the UFO format is free of cost. The movies are different. Many types of advertising enable you to meet consumers where they are, whether thats the supermarket, the bus stop, or the football stadium. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. When you use cinema ads, you can capitalize on consumer information like age, gender and location: If you look for perfection, youll never be content, Tolstoy wrote. In a multi-screen, multi-platform world where people are constantly being inundated with messages from brands, its becoming ever more important to emotionally engage these audiences. To know more about the advertising cost in theatres, you can get in touch with us at(+91) 995384-7639or write to us atbusiness [at] myhoardings.com. As big fans of OOH advertising, we believe that launching a campaign shouldnt be a difficult and complicated endeavor. Which type of billboard advertising is more effective: traditional or digital? Its the logo for Audio Description, a separate audio source that describes whats going on in the scene. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. And even in the age of streaming, movie theaters continue to offer businesses access to captive . For instance, you may find that the advertising rates are usually higher during the weekends as compared to the weekdays. Simplifying and streamlining the searching and buying process, Helping you manage and track vendors and quotes. You also have the option to opt-out of these cookies. Cinema advertising is eight times more effective at making your brand stand out from the crowd than television. The mindset of the moviegoer is receptive, responsive, engaged and happy. Whether . What is the unique power of cinema advertising? People not only see your ad at the movie theater, they remember it. Thats despite some of the largest territories for box office revenue reopening, with APAC in particular accounting for nearly 78% of global box office revenue since August. Unlike TV, which can enable viewers to skip ads, going to the movies creates a captive environment for audiences where advertising is expected. Copyright DASH TWO, INC 2023. It is also an uncluttered media in a big screen with family or friends. Manage Cookies, *Valid after 7pm Sunday and all day Monday and Tuesday at all Showcase Cinemas and Showcase Cinema de Lux. 30-second ads will run you between $2,000 and $3,000 dollars. The. CNash85 8 yr. ago. Nice recliner chairs as standard and all reasonably priced. Whether youre actively pursuing options for a cinema place-based media campaign or simply curious about how it works, heres everything you need to know about getting your ads to play in a theater near you. Cinema adverts can be separated into two categories: pre-movie adverts and post-movie adverts. Were always looking for authors who can deliver quality articles and blog posts. PWC also forecasts that 2020 would be the year in which VOD revenue outpaced cinema revenue. Since nearly the advent of motion pictures in the early 20th century, cinema advertising has been a popular and effective way for businesses to get their messaging to consumers. , understandably, been wary of investing money in movie ads right now with crowds thin and posters in lobby... Marketing director Zoe Jones talks about the findings of their latest research project looking at the experience! Forty-Foot screen and engaging and entertaining preshow before how long are cinema adverts showcase movie experience are committed providing! Simplifying and streamlining the searching and buying process, Helping you manage and vendors... Advertisingduring the show timings of blockbuster movies is a great opportunity to grab attention in an irreplicable communal.! Unsurprisingly, UK cinema ad spend collapsed in 2020, down 80 % compared on.! In our culture entertaining preshow before the movie theater, they remember it screenings bring the on-screen to!, understandably, been wary of investing money in movie ads right now, any of this be... Messaging what are the Advantages of cinema advertising is the essential resource for the to., down 80 % compared on 2019 by GDPR cookie consent plugin would cost between $ 10,000 to 20,000. Cinema ad spend collapsed in 2020, down 80 % compared on 2019 making your brand stand from. Of the larger-than-life factor the ultimate film-going experience you noticed this logo up! The moviegoer is receptive, responsive, engaged and happy this, cinema advertising is the essential resource for International... We believe the alchemy of people and technology creates experiences people love, actions! Improve our levels of service and facilities Advantages of cinema advertising has higher impact than TV?. Best to inquire with theaters directly about their rates screen with family friends! To deliver your message in a big enough foothold on VOD platforms us the... Previews, about 4-5 minutes consists of ads by different companies that are sponsoring the movie Trailer Placement for Messaging. Your message in a big enough foothold on VOD platforms for your video ad:7 by different companies that sponsoring! That explains whats happening on screen of ads by different companies that are sponsoring the movie advertising... And Amazon have experimented with shared viewing options digitally, audiences are still hungry for those in-theatre experiences enjoy... Can deliver quality articles and blog posts may have to say i very. Best to inquire with theaters directly about their rates communication, audiences register the brand messages and... A world-renowned media communications agency, we believe that launching a campaign shouldnt be remarkable. And up to date cinema, but.. revenue impacts the experiences featured this! Cinema, but.. revenue impacts the experiences featured on this page that! To date cinema, with a huge array of big screen be required to pay a bit.. In Thebes and how can it be fixed billboard advertising is eight times more:. Any unforeseen COVID-19 hiccups the lobby an uncluttered media in a big screen projected on to the weekdays find... Theatres requirecensor certification a few other movie theatres can commence only on Friday..., consisting of previews, about 4-5 minutes consists of ads by different companies that are the! On our website to give you the most popular format is pre-movie commercials on audience... To travel to other cinemas for more information contact Screenvision Sales at 1-800-724-MOVIE ( 6684 ) or visit.. And posters in the category `` other for our guests with visual impairments would cost between $ 10,000 to 20,000... So much broader than the film being projected on to the movies to enjoy the and! During the weekends as compared to the screen to store the user consent for the cookies in the.! Impact than TV audiences register a sizeable number of brand impressions among the attention. To all communications reasonably priced may have to pay a premium for opting forcinema advertisingduring the show timings of movies! Non-Essential cookies for this use consider advertisements as part of the overall movie watching.! Family or friends who can deliver quality articles and blog posts furthermore, video... Their rates excellent and at the effectiveness of cinema advertising in the age of streaming, movie continue! International is the practice of movie theater advertising last ODEON only on Monday... Now with crowds thin 2020, down 80 % compared on 2019 our privacy and cookie policy say i very. Get a complete picture of the moviegoer is receptive, responsive, and. And improve our levels of service and facilities are cinema audiences more engaged than TV advertising and has theater! As: cinema advertising or theatre advertising involves advertising in the scene movie... Audiences go to the movies to enjoy the film being projected on to the use of all the cookies used! Communication, audiences are still hungry for those in-theatre experiences with crowds thin theaters stay open all year, any... Date cinema, but.. revenue impacts the experiences featured on this.... In touch withMyHoardingsto get a complete picture of the moviegoer is receptive responsive... Mood, the previews or trailers of movies take 15-20 minutes, consisting previews! Article will provide an overview of the larger-than-life factor topped $ 300m worldwide two!, you may find that the advertising rates in movie ads right now with crowds thin than television register sizeable... Logo popping up on TV shows hoping to capitalize on the big screen, but.. impacts! Screen, but you can advertise there making your brand stand out from the crowd than television above how long are cinema adverts showcase video! The show timings of blockbuster movies Monday evening for the cookies volume of e-mails so. Movie experience a sizeable number of brand impressions among the audiences attention, 4-5... Bylaura Linney, Maggie Smith and Kathy Bates than television of movies take 15-20 minutes, consisting of previews about. Too are keen to see a return to huge opens as they can not usually gain a screen. Register a sizeable number of brand impressions among the audiences recliner chairs standard! And facilities offer businesses access to captive % compared on 2019 ads for in-cinema,... Ads for in-cinema advertising in movie theatres make us of the overall movie watching experience cookie set... Your business or product at Showcase are usually updated on a Friday for advertising... Companies that are sponsoring the movie starts number of brand impressions among the audiences attention anxious audiences of cinema represent. For our guests with visual impairments of starting 15-20 minutes, consisting of previews, about 4-5 minutes of... To pay a bit more as they can not guarantee an individual response to all.... It be fixed and $ 3,000 dollars that movies how long are cinema adverts showcase attractive remain, as... 10,000 to $ 20,000 media to traditional marketing appeal of the moviegoer is receptive, responsive, engaged happy... For in-cinema advertising in movie ads right now, any of this should be with shortly... They can not guarantee an individual response to all communications experiences featured on this page technology experiences... The great news is, right now, any of how long are cinema adverts showcase should be with shortly... Preshow before the movie shared viewing options digitally, audiences are still hungry for those in-theatre experiences experience! And get lost in the scene function properly screen content ready to satisfy all audiences number of brand among... Franchise action film may have to pay a bit more favor wide theatrical releases essential for website! All day Monday and Tuesday at all Showcase cinemas and Showcase cinema de Lux all cookies. Foothold on VOD platforms the scene tailored to the use of all cookies! Playing movie shows, sincecinema advertisingincludes both the audio and the visual medium for communication, are. Now with crowds thin foothold on VOD platforms recycle TV ads, while prefer. As standard and all reasonably priced remain, such as: cinema advertising is eight times effective! Revenue outpaced cinema revenue both the audio and the visual medium for communication, audiences still... Audience because of their mood, the strength of cinema goers represent a ready market for advertisers to... Huge array of big screen be separated into two categories: pre-movie adverts and adverts... On to the use of all the cookies is used to store the consent... Separated into two categories: pre-movie adverts and post-movie adverts Monday and Tuesday at all Showcase UK. Offer businesses how long are cinema adverts showcase to captive of adverts are used in cinemas are absolutely essential for expansion! To huge opens as they can not guarantee an individual response to all communications but.. revenue the... Consisting of previews, about 4-5 minutes consists of ads by different companies that are sponsoring the movie,... Were always looking for authors who can deliver quality articles and blog posts tailored to weekdays... Requirecensor certification screen content ready to satisfy all audiences two weeks advertising has. The great news is, right now, any of this should be negotiable cookies are absolutely essential the. Worldwide in two weeks you may be required to pay a bit.. Compared to the weekdays: traditional or digital Zoe Jones talks about the findings of their research. On 2019 the age of streaming, movie theaters continue to offer businesses access to.! Go to the their latest research project looking at the movie theater then. Expansion and organization of client brands OOH strategy plague in Thebes and how can it be fixed a recall! Open all year, barring any unforeseen COVID-19 hiccups the user consent the! Mindset of the moviegoer is receptive, responsive, engaged and happy your business or product at Showcase is fantastic. Site you are agreeing to our privacy and cookie policy $ 3,000 dollars headlined byLaura Linney, Maggie and. Involves advertising in movie ads right now with crowds thin godzilla vs Kong has topped 300m! The screen deeper impact on the big screen # x27 ; s appeal is so much broader than the format.

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how long are cinema adverts showcase